-- Lunch, Tea Break & Refreshment will be arranged by the organizer -- Training Materials will be provided by the organizer
-- Seats are limited and will be served on 'First Come-First Serve' basis
-- Participants will be awarded certificates at the end of the session

Who Should Attend

Any one from research industry and Brand team

Complete Qualitative Package for Communication Research

Three Days Training

Date : 15 May 2015-22 May 2015
Time : 10.00 AM - 06.00 PM (Every Friday and Saturday)
Fee  : 10000.00 BDT/Participant
Training venue :
UTC Tower (Ground Floor), 8 Panthapath, Dhaka (Beside Basundhara Shopping Complex)
Training Objective
Broad Objective
To overhaul the understanding of beginner researchers and research subscribers on basic Qualitative Research Practices in terms of general methodology, insight generation, mining of nuances etc.
Participants’ Take-away
Working knowledge in conducting regular tactical Qualitative Research Projects- specially evaluation and refinement studies
Training Content
Areas to be covered:
General methodological orientation
Overview of broader Qualitative Demarcations- General (FGD/IDI based/participatory), Ethnographic (Observation based/non-participatory) Research
Projective Techniques and their significance
Projective Techniques in practice
Understanding stimuli (Concept/STB/Stillomatics/Animatics/Finished, semi-finished or unfinished reel etc) – cases on successful and failed stimuli
Best Practices in Stimuli Development- areas to emphasize on
Models for Evaluation studies (Concept/STB/Stillomatics/Animatics/Finished, semi-finished or unfinished reel etc.)
Application of the Models (most convenient one)> dry-run of the entire analytic process (designing, data collection mock, content analysis, Qualitative information processing, interpretation, actionable insight generation)
Data Collection Techniques- how to do effective moderation
Moderation techniques and Moderator’s personality matching
insight generation framework

Models to be worked on
Concept Refinement Model
Insight Trio (with Pinocchio Effect)
Iceberg Theory for reading through the line
Hofstede Cultural Core Model for Nuances Compilation
TAT (Thematic Assessment Techniques e.g. Pictorials, Collages) for fostering Articulation in responses
Theory of Chaos for finding Pattern
Onion Ring Model for Concept Essence (Values) Illustration
Kapferer’s Hexagonal Brand Identity Model for Brand Stature Illustration
Facilitator(s) Profile

Emran Rahman
Strategic Research and Project Management Professional
  Emran is a Market Research and Project Management Consultant with equal exposure to home and global market- 8 years and counting.He is currently working as Consulting Program Manager in DFID funded project with Uniliver Bangladesh. He was extensively involved in project management and task delegation during his tenure as a project manager in CARE Bangladesh and as a research manager in Nielsen Bangladesh. His last stint was with TNS Indonesia as a Technical Consultant for its largest account. Emran worked either stint or project basis in India, Pakistan, Singapore, Malaysia, Philippine, Thailand and Indonesia so far. He received professional work delegation, team management and leadership training in Singapore, India and recently Indonesia. In South-East Asian market he strategized global clients, mention-ably BAT, Nissan Japan, Renault France, Ericsson Sweden etc. As a result, he possesses actionable cross-functional and cross-industry knowledge by his rounded experience in development sector, research arena and advertising field. As of now, he served Quantum Consumer Solutions, CreativeMinds, CARE Bangladesh, The Nielsen Company and TNS Indonesia before he settled himself as an independent consultant, article writer for Bangladesh Brand Forum and trainer for professional sessions.
Registration Details
Registration payment can be made by cash or A/C Payee cheque in favor of Business Express, before May 14, 2015, till 12:21 pm

Registration Point
Business Express H:38/A (3rd Floor),R: 9/A Dhanmondi, Dhaka-1209

Mob: Mob: 01717801435

Last date of registration: Thursday, 14 May 2015
We offer In-House/Customized training on Sales, Leadership, Finance, HR, RMG or any Soft Skill Topics.