-- Lunch, Tea Break & Refreshment will be arranged by the organizer -- Training Materials will be provided by the organizer -- Seats are limited and will be served on 'First Come-First Serve' basis -- Participants will be awarded certificates at the end of the session

Who Should Attend

any one interested

Specialization course on Digital Marketing

Date : 26 Feb 2016-27 Feb 2016
Time : 10:00AM-6:00PM
Fee  : 6500 BDT
Training venue :
UTC Tower (Ground Floor), 8 Panthapath, Dhaka (Beside Basundhara Shopping Complex)
Training Objective
When you complete the Digital Marketing Specialization you will have an understanding of the continually shifting consumer mindset and how to use varying digital platforms to reach different customer groups. You will understand strategic marketing concepts and the tools required to make informed decisions and set the direction for your company, business unit, department, or product line in a digital ecosystem.
Training Content
--Digital Tools for Developing Innovative New Products

--Digital Tools for Persuading Customers to Buy your Products

--Digital Tools for Effectively Distributing your Products

--Digital Tools for Setting the Right Prices for your Products

-- State of Digital Platforms

-- Defining goals & KPIs

-- Channel planning ​

-- Content Strategy

-- Building Funnels

-- Measuring ROI

​-- Website: Best Practises

--Local​, Social,​Mobile

--Email Marketing

-- Social Media Marketing

-- Digital Advertising

-- Monetizing Techniques
-- Tools to use for web analysis
-- how to measure different KPIs
-- Different ROI indicators
Facilitator(s) Profile

Lutfi Chowdhury
VP - SALES & PARTNERSHIPS, Google Product Trainer,Green & Red Technologies Ltd.
  Lutfi Chowdhury has over 10 years of experience in the field of sales and marketing. Born and raised in Dhaka, Bangladesh, Lutfi received a degree in Marketing from the University of Sudbury in the UK. While in London, Lutfi gained valuable experience, first as a Marketing Supervisor at Xtec Communication Ltd. (2007-2009), and then as a Customer Relations Officer at Siemens (2009-2010). Since returning to Bangladesh, Lutfi has broadened his marketing portfolio to include digital media. He worked briefly at (2010-2011) before being hired at Bangladesh's largest online ad network, Green and Red Technologies. At G&R, Lutfi has taken on the responsibilities of Senior Manager of Business Development and actively manages numerous client portfolios. In addition to these responsibilities, Lutfi is now a Google Product Trainer and in his free time trains Bangladeshi professionals in best practices for advertising on the web.
Registration Details
Registration payment can be made by cash or A/C Payee cheque in favor of Business Express, before February 25, 2016, till 09:25 pm

Registration Point
Business Express H:38/A (3rd Floor),R: 9/A Dhanmondi, Dhaka-1209

Mob: 01717801435

Last date of registration: Thursday, 25 Feb 2016
We offer In-House/Customized training on Sales, Leadership, Finance, HR, RMG or any Soft Skill Topics.