-- Lunch, snacks & tea will be arranged by the organizer -- Training Materials will be provided by the organizer -- Seats are limited and will be served on 'First Come-First Serve' basis -- Participants will be awarded certificates at the end of the session -

Who Should Attend

Key business people responsible for maintaining or supporting an organization's major, national or international accounts, including:
- Key Account Managers
- Marketing & Sales Managers
- head of Sales/Marketing
- Business Development Managers

- Procurement managers and executives who would like a different perspective on supplier relationship management and collaborative business-to-business relationships
- Anyone aiming to develop their key account and customer management skills

Key Account Management

The key to build sustainable relationship for customer retention, improved sales and increasing margins

Date : 11 Sep 2015
Time : 10:00AM--06:00PM
Fee  : 7500 BDT/Per
Training venue :
Light House
41 Kemal Ataturk Avenue Banani, Dhaka - 1213 Bangladesh
Training Objective
Sell just once!And NEVER lose your client! Key accounts are your most important clients and are the ones at most risk of attack from your competition. They are major customers that contribute most in sales, though not necessarily profits. There is a dire need to recognize that the competencies required to manage key accounts are different from conventional accounts. Therefore managing and developing key accounts is an essential skill if we want to stay ahead of the competition Management of your key accounts cannot be left to chance; the potential consequences could be disastrous. In this highly intensive training you will gain an in-depth understanding of the complexities of servicing, learn strategic and tactical skills and processes to effectively identify and anticipate their requirements, become skilled at strategically influencing decision-makers, and ultimately evolving a customer-supplier relationship into a preferred sales or partnerships. This learning will make you competent not only to protect existing clients from competitive attack but more significantly to build sustainable relationships resulting customer retention, improved sales and increasing margins. Learning Methodology: This is not a traditional lecture based workshop, rather a highly interactive activity based 'learning by doing' session through: - PowerPoint Presentation & Facilitator Feed Back - Group Activity & Role Playing - Games (Real life simulation) - Brainstorming How participants will benefit: After successful completion of the daylong session, the participants should be able to: > Increase ability and confidence in managing strategic accounts > Enhance skills in interfacing more effectively with key customers > Have deeper understanding of your customer and better long term relationships > Apply our best practice planning template during the course to a key account > Gain a deep understanding of the total process of key account management
Training Content
Facilitator(s) Profile

Milinda Wijayasekara
Regional Trainer, South East Asia
CEO, Training Srilanka
Managing Director, Sales & Marketing Training Forum, SRILANKA
  Mr. Milinda Wijayasekara a professionally qualified marketer and one of the most experienced, practical Sales trainers in Sri Lanka extending his services to Asian region for the past decades. Milinda Wijayasekara is the CEO of TRAINING SRILANKA and the MD of Sales and Marketing Training Forum (smtf) which is one of the most leading corporate sector training organizations based in Sri Lanka providing wide range of sales and management soft skills development training solutions for national and multinational audience for enhanced productivity and HR development. Selling power, Smart selling, Professional selling at customer interface, Service excellence, Leading teams for success, Team effectiveness and team spirit, Creativity in selling, constructive & modern approach in selling, Think out of the box, smtf Sales Camps as outdoor activity based trainings are some pet areas of services exclusively custom-made to suit the desired requirements. Milinda who has well over 23 years of professional and managerial experience in the trade has served and trained in the U.K. over 07 years under British Petroleum, Total, Shell, Henleys (London) Ltd, Polygon Retailing Ltd, U.K. He was employed by the most prestigious companies in Sri Lanka such as Metropolitan group and Associated Motorways PLC in the capacity of Head of Sales and Sales Consultant (BP & Castrol) for many years which he subsequently preferred to convert his career to his hobby and now continues in his 10th year to-date as a full time Sales trainer, who has hands on experience in sales and consultation in South East Asian region. Milinda has conducted well over 700 training workshops and has his team of trainers professionally geared in management and leadership training. His innovative and unique Sales Camps Winner, Achiever and Mastery sales camps are very much popular in Sri Lanka as activity based sales training camps inclusive of outdoor adventure. These residential camps are getting popular in the neighboring countries too where sales teams experience a series of activities and related learning points are discussed. Milinda is a well accepted guest speaker at global conferences and business conventions who has the passion in entertaining the audience in style to address Asia business Forum in Malaysia and Singapore many years as workshop leader and guest speaker. Managing passion brands, Performance measurement for marketing functions and Building Asian brands were some of his favorite key note addresses for the international professional audience in the past.
Registration Details
Registration payment can be made by cash or A/C Payee cheque in favor of Business Express, before September 6, 2015, till 07:11 pm

Registration Point
Business Express H:38/A (3rd Floor),R: 9/A Dhanmondi, Dhaka-1209

Mob: 01717801435

Last date of registration: Sunday, 06 Sep 2015
* Available for In-House/Customized training