Tea Break & Refreshment will be arranged by the organizer - Handout, Writing Materials & Other Documents will be provided by the organizer - Seats are limited and will be served on 'First Come-First Serve' basis - Registration payment can be made by cash or cheque in favor of Business Express - Participants will be awarded certificates at the end of the session

Who Should Attend

-Students with a management or engineering background
-Individuals / beginners seeking career opportunities in the marketing domain
-Professionals who want to shift to digital marketing or those who are beginners in the field of digital marketing
-Marketing professionals who use digital marketing to meet their objectives
-Web marketers who want to enhance their professional prospects in the marketing domain
-Entrepreneurs or affiliate marketers who want to use digital media to improve their business performance
-Professionals in marketing/ publishing/ e-business/advertising
-Professionals who seek to improve the performance of their digital marketing campaigns.

Google Marketing Essential Training for Business Growth

Date : 08 Apr 2016
Time : 09 am to 06 pm
Fee  : 4500 BDT
Training venue :
UTC Tower (Ground Floor), 8 Panthapath, Dhaka (Beside Basundhara Shopping Complex)
Training Objective
Implement successfully online campaigns for his business and marketing problems within the organisation

Analyse the way in which the Internet has changed the marketing mix elements and how organisations employ them creatively in the digital environment

Gain a fresh perspective on online marketing in a global scenario

Develop a multichannel strategy that delivers on your marketing objectives

Create online brand building initiatives that work

Drive change and foster innovation within your organisation
Integrate new digital marketing techniques into your strategic marketing plan

Discuss key stages in online development using relevant business models

Apply relevant tools and concepts to measure and monitor an annual online marketing plan.
Training Content
-An overview of Google Marketing
-An overview of AdWords
-Account Management
-Campaign and Ad Group Management
-Keyword Targeting
-Language and Location Targeting
-Budgets and Bidding
-Measurement and Optimization - I
-Measurement and Optimization - II
-Measurement and Optimization - II
-Performance, Profitability, and Growth - I
-Managing Multiple Accounts
-Search Fundamentals Review
-Ad Formats
-Ad and Site Quality
-AdWords Tools
-Performance Monitoring and Reporting
-Optimizing Performance
-Performance, Profitability, and Growth
-AdWords API
-The Google Display Network
-Display Ads on You
-Display and Video Ads on Mobile Devices

-An introduction to web analytics in general, and Google Analytics in particular
-The dozens of reports Google Analytics provides you "out of the box"
-How to generate actionable insights from your website’s data
-How to measure business outcomes rather than just count users
-How to build reports and dashboards that really bring value, and ultimately revenue, to your business
Facilitator(s) Profile

Kabir Ahmad
Solution Architect & Thought Leader, Digital Technology and Market
  Mr. Kabir Ahmad is an Independent Technology and Market Consultant having diverse experience and solid industry knowledge. His expert area belongs to applying digital technologies like Consumer & Enterprise Technology into real-life cases. Some of the areas he covers are Digital Marketing, SMAC, BYOD, 4G/5G, Telecom VAS, Social Business, E-Learning, Digital Gaming, Gamification, Wearable technology, and VR. He has consultation experience with SingTel, StarHub, Deloitte SA, BCG, and EA. He is internationally acclaimed market researcher too. He currently has nearly 35 published market research papers on different areas of Mobile and Technology. He is currently attached with Mind Commerce & BCC Research as Analyst. Locally, he also established full-fledged Digital Marketing including social media, SEO practices & others, DFP servers, and Online Ad Sales initiatives with NTV and Prothom Alo. Currently he is also heading up Online Business with NTV. He also constantly ranked wihin 100th list of Global Gamification Guru Board managed by He is also Steering Committee Member of GamFed (International Gamification Confederation). He studied digital business & technology management from Japan and his interest belongs to helping community to build digital ecosystem.
Registration Details
Registration payment can be made by cash or A/C Payee cheque in favor of Business Express, before April 7, 2016, till 02:49 pm

Registration Point
Business Express H:38/A (3rd Floor),R: 9/A Dhanmondi, Dhaka-1209.

Mob: 01717801435

Last date of registration: Thursday, 07 Apr 2016