Training Bangladesh will arrange:

- Buffet Lunch
- Tea & Light Snacks
- Handbook, Writing Materials & Stationery for Group Activity

(Working Toolkit, E-Learning Resources are included to ensure the learning continues even after the training)

* Participants will be awarded certificates at the end of the session

* Seats are limited

* Registration closes by 20 Feb 2012

Who Should Attend

- Sales & Marketing Managers
- Head of Sales/Marketing
- Business Development Executives
- Key Account Managers
- Sales Training Managers
- Area Sales Managers/Regional Sales Manager,Territory Sales Manager
- Experienced Sales Professionals - Customer Relationship Managers
- Entrepreneurs


Fully scalable, blended sales training programs that integrate product knowledge, sales skills and brand advocacy!

Date : 24 Feb 2012-25 Feb 2012
Time : 10.00 AM - 06.00 PM
Fee  : 7500 BDT BDT/Participant
Training venue :
UTC Tower (Ground Floor), 8 Panthapath, Dhaka (Beside Basundhara Shopping Complex)
Training Objective
With a challenging economic climate and a window and glazing industry that has over-capacity the success of many companies will depend on the sales people in the field.

Training Bangladesh has developed a groundbreaking two-day sales training seminar “SALES MASTERCLASS” for the new millennium, ideal for the organizations of Bangladesh. Throughout the sales training event delegates will be acquainted with the proven strategies used over the years by world’s most successful organizations to boost up their sales volume.

This exciting and inspiring two day SALES MASTERCLASS will take delegates through the major phases of a selling process, the key roles of sales management, modern approaches to customer retention. By participating in this exclusive training, you will learn not only what the experts say, but also exchange ideas and philosophies with sales professionals from other organizations during the open discussion session.the real, everyday world of sales management.

Training Outcomes:

After successful completion of this two days masterclass, participants should be able to:

> Plan to utilize key personal and business strengths
> Identify key result areas
> Clear understanding of why and how their customers will buy
> strategy to align selling strategies to clients’ buying behavior
> Solutions specific presentation to each buyer
> Mastering psychology of business negotiation
> Plan to use organization brand for business growth
> Service excellence to attract additional business from existing clients

Training Content
Day: 01

Session: 01 & 02
[by Mr. K. M. Ali, CEO, Rupayan Group]

Driving Sales in Depression Through Corporate Sales Management:

-- Leverage Corporate Sales Management as a Consistent Volume Driver
-- Manage Depression as an Opportunity to Thrive in ‘Gloom & Doom’
-- Make the Front Line ‘Customer Organized’ Rather Than ‘Customer Oriented’

Session: 03 & 04
[by Mr. Ayan Banarji, Partner,Edxcare Learning Services, India]

Winning Sales Negotiation:

Execute winning sales negotiation strategies to optimize outcomes and foster long term business relationship

Killer Sales Presentation:

Successful use of the art & science of persuasion to Differentiate yourself from competitors and fill the opportunity pipeline through unique prospecting methodology

Day: 02

Session: 01
Best Practices of Key Account Management

-- Stages and cycles in key account management process
-- Create a client SWOT analysis and develop a Competitor Matrix
-- Understand the importance of product development within a key account
-- Best account planning tools to build a robust ten point client plan
-- How to grow your sales volumes and Key Account business quickly and effectively
-- What really counts in the sales process and understand how Key Account decision makers are motivated to make their decisions
-- The importance of personal as well as product/service differentiation and win the business
-- Develop strategies for managing “difficult” and “demanding” clients behaviour
-- Tips to engage and compel your key customers to buy from you
-- Techniques to influence and persuade

Session: 02 & 03
[by Mr. Aftab Mahmud Khurshid,Head of Marketing, Consumer Banking, Standard Chartered Bank]

Using Brand as a Selling Tool!: Become skilled at using your brand as a powerful selling tool

-- Power of brand
-- Corporate brand marketing & Corporate image
-- Corporate communications
-- Product VS Brand
-- Reputation Management: definition and functions
-- Elements of corporate communication
-- Treating the corporate as a brand
-- Corporate brand vs. product brand
-- Corporate brand and visual identity

Service Excellence: Discover the incredible power of service and make your customer less likely to switch to your competitor

-- What is Service And Service Marketing?
-- Product Vs. Service.
-- 7 Ps of Service Marketing
-- Consumer Behavior in Services
-- Customer Expectations in Services.
-- Building Customer Relationships
-- Customer Defined Service Standards
-- Employees Roles in Service Delivery
-- Delivering Service through Electronic Channels .
-- Managing Demand
-- Service quality and up the loyalty ladder

Session: 04
Open Discussion Session

Facilitator(s) Profile

K. M. Ali
Chief Executive Officer
Rupayan Group
  K.M.Ali is currently serving as the C.E.O Rupayan Group. Before that he was the C.E.O of Partex Group (Complex-1). He started his career in British American Tobacco and worked there for more than 15 years. Later, He also worked in a couple of highly reputed Bangladeshi Group of Companies in key positions including Rahimafrooz. K.M.Ali obtained his B.A. (Hons.) and Master of Arts Degree in English from Rajshahi University. His areas of specializations are F M C G, Consumer Durables and Capital Goods and Service Industries. Businesses in Bangladesh are in many cases, results of trial and error without having any long term or strategic intent in place. As a result, having passed a few years of growth, many businesses either get plateaued or slide down beyond a position of significance later. In the absence of such connectivity between short term and long term goals, the businesses eventually, are set adrift without any focus and direction. This is where K.M. Ali brings his expertise by using his deep understanding of the business and execution excellence. K.M.Ali is a reputed Resource Person for training on Sales and Marketing who has provided numerous training courses to professionals of both Bangladeshi and Multinational companies. Unlike an academic, he does not just unload theoretical jargons; rather he frequently relates the day-today happenings, metaphors, episodes and stories that turn the strain of theoretical learning into a delightful and participatory duet between the trainer and the trainees. As a key take away, the trainees not just go back with a slice of knowledge but a memorable day of productivity that helps steer their career path.

Ayan Banerji
Partner, Edxcare Learning Services
  Mr Ayan Banerji has over 21 years of rich diversified exposure to Sales Management, Project Management, Risk Management and Operations. He has led high performance business teams. He is certified on SPIN Selling Techniques, the world’s most evolved sales technique followed by Fortune 500 companies. Ayan has over eleven years of Learning & Development exposure to sectors including telecom, FMCG, engineering, services, real estate, banking, finance and insurance. Ayan has received multiple international certifications in fields like corporate learning, financial management, risk management and IT.
Registration Details
Registration payment can be made by cash or A/C Payee cheque in favor of Business Express, before February 20, 2012, till 03:00 pm

Registration Point
Training Bangladesh, 6/1/B Ring Road (Ground Floor), Shyamoli, Dhaka 1207 Web:

Mob: 01713 067708, 01711 032527, 01912 836565

Last date of registration: Monday, 20 Feb 2012
Register for your seat now!!