-- Lunch, Tea Break & Refreshment will be arranged by the organizer

-- Handout & Writing Materials will be provided by the organizer

-- Seats are limited and will be served on 'First Come-First Serve' basis

-- Participants will be awarded certificates at the end of the session

Who Should Attend

- All Entry and Mid level Sales and Marketing professional who are working or intent to build career in Corporate Marketing and Sales arena in Competitive Industry like; FMCG, Bank, Financial Institutions, Real Estate, Pharmaceuticals, Building Materials, Food Industry, Retail Chain, Consumer Electronics, Heavy Machineries, Logistics, Supply Chain, Apparels, Accessories etc.

- All Level Executives, who are currently working in Corporate Business Entity or Corporate Sales Division.

- Business Development Managers and Distribution Development Managers of corporate houses.

- Professionals of New Business Ventures, who wants to build their business in long term.

- Young Entrepreneurs who are intent to Start New Business in FMCG and Consumer Market.

- Independent Business Entity Owners dealing with FMCG and consumer goods.

Corporate Sales and Business Excellence: Gaining Market Share

Date : 30 Mar 2012
Time : 10.00 AM - 06.00 PM
Fee  : 2500 BDT/Participant
Training venue :
Wings Center
House # 55, Road # 4A, Dhanmondi, Dhaka
Training Objective
This Training and Workshop program will cover on how to Manage Corporate Business and Sales & Marketing through state of the Art techniques and tools. The training will cover initial setup of the corporate business and sales team to end business Target accomplishment process. The materials and tools will be linked with practical and real life examples of our country’s national large corporate houses and as well the big multinational corporations. Training will also consist of Theoretical aspects of General Corporate Sales Management in FMCG, Pharmaceuticals, Shipping, Forwarding and Consumer Service Industry. After attending the training program, a trainee will be able to design national corporate sales and supply chain-distribution setup independently. Also s/he can improve his organizations existing corporate sales setup, develop sales and sales team management skills and achieve desired sales target.
Training Content
Topics to be covered

1st Half

>> Corporate Business Nature and Type.
>> Corporate Channel Management // Supply Chain.
>> Business Segmentation.
>> Setting Right Segment as Target
>> Setting up Corporate Sales Team // Route Planning………..
>> Driving Sales Team
>> Sales Performance Reporting and Tracking (Hourly/Daily/Weekly/Monthly)
>> Corporate Marketing and PR activity.

2nd Half

>> Personal Selling Excellence.
>> Key Account Management
>> Real life Corporate Sales Campaign Design through the Trainees in Teams.
>> Evaluation of the Plans through the Audience.
>> Art of Corporate Sales Management
>> Strategic Overview of Corporate Sales and Business Management.
>> Way Forward and Closing

All the topics will be covered through Real life illustration.

Facilitator(s) Profile

H. M. Tarikul Kamrul
General Manager, Market Operations
Robi Axiata Bangladesh Limited
  Tarikul Kamrul is working in the Marketing and Sales field for last 8 years in leading Multinational and National companies of the country. He has a vast knowledge of Bangladesh’s corporate world mainly in FMCG sector. He is currently working as General Manager, Market Operation in Robi Axiata Limited. Prior to join in Robi, he worked in British American Tobacco Bangladesh, MGH Group and in Transcom Limited in various marketing, sales and project management role. He has experience in working in field marketing and sales management role in Northern, Southern and Central Bangladesh during his tenor in British American Tobacco and Robi Axiata . He was a key member in various regional and national projects of British American Tobacco and in MGH Group. He had dealt with strategic marketing and Corporate projects in Robi Axiata and MGH as well. Also he had a vast experience in corporate and personal level marketing and promotion in Transcom and MGH group. He is mainly specialized in designing and implementing various Marketing Campaigns and Distribution Development plans. An MBA from IBA, Tarikul had attended different training programs in Leadership development and Sales/Marketing arena. He had done bachelors in Business Administration from North South University. He was attached in a leading Supply Chain organization in China for 2 weeks for new business development. He had conducted many internal organizational training programs till date. He is passionate on developing people as future successful leaders in social and corporate world of our country.
Registration Details
Registration payment can be made by cash or A/C Payee cheque in favor of Business Express, before March 28, 2012, till 06:00 pm

Registration Point
Training Bangladesh, 18/5, Block - F, Ring Road, Shyamoli, Dhaka 1207

Mob: 01713 067708, 01912 836565, 01711 032527
E-Mail: or

Last date of registration: Wednesday, 28 Mar 2012
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