PROFESSIONAL DEVELOPMENT PROGRAM

 

Note:

-- Lunch, Tea Break & Refreshment will be arranged by the organizer

-- Training Materials will be provided by the organizer

-- Seats are limited and will be served on 'First Come-First Serve' basis

-- Participants will be awarded certificates at the end of the session

Who Should Attend

Who Must attend:
-- Pharmaceutical Marketing and/or Brand Management Executives/Managers
-- Persons (pharmacist/Microbiologist/Biochemists/Medical Graduates) newly joined in Pharma companies’ Marketing Department/Product Management (PMD)/Brand Management/ Strategic Brand Management (SBM) Department who need to understand Product Management and Marketing and work smoothly in managing their assigned products from the very first day of their job.
-- Pharmacy students who want to enter and build a successful career in Pharmaceutical Product Management/Brand Management/Core Marketing.
-- Dreamer pharmacy students who want to impress the future Job Interview Board.
-- Training Managers/Executives in Pharmaceutical Companies with pharmacy background.

360 Degree Pharma Brand Management



Date : 15 Jun 2012
Time : 10.00 AM - 06.00 PM
Fee  : 2500 BDT/Participant
Training venue :
UPDATE
UTC Tower (Ground Floor), 8 Panthapath, Dhaka (Beside Basundhara Shopping Complex)
Training Objective
A High-Value training developed from training resource persons’ practical experience and innovative ideas is quite an essential and helpful Tool for the existing, new and fresh Pharmaceutical marketing dreamers.

Brief Program Benefit:
>> Understanding of Job of an Executive in Product Management/ Strategic Brand Management
>> Market / competition analysis
>> Prepare marketing plan with strategies
>> Preparing effective promotional tools/materials
>> Promotional work implementation and monitoring
>> Accomplishing the job of a Brand/Product Executive/SBM effectively

Training Content
PROGRAM OUTLINE:

Job of a Product/Brand Management Executive-The Network of Functions

>> Analyzing Market Situation
- Watching the Market - trends, segments, shares, shifts
- Prescription Survey - the insiders’ view
- Updates on Competition - the constant battle
- PEST Analysis- An insight into the macro market

>> Analyzing Brand Performance
- SWOC Analysis - the foundation for future flight & fight
- Product Positioning Audit – Finding the Right Path into the Mind of the Customers

>> Positioning –Directing towards the Right Segments with the Right Propositions
>> Forecasting - The most important decision for success
>> Innovating strategies - Ensuring penetration & capturing Top-of-mind share

>> Promotional Plans – Using the Inner Eye
- Designing campaigns
- Developing effective Communication Materials

>> Budgeting - Spending money to making money
>> New Product Introduction - The Eternal Search

>> The Marketing Plan – The Essence of Marketing
>> Writing MAP - The Voice of Marketing

>> Field visit – Know the Market, Be Part of the Market
>> P&L - The Ultimate parameter of Success

>> The stakeholders of a Product/Brand Management Executive
>> 2 Keys for 2 Es (Effectiveness & Efficiency)
- Prioritizing
- Managing time
- Putting it all together
Facilitator(s) Profile
 

Jahangir Hyder
Management Consultant
  Contributed as a reputed Marketer (General Manager to Executive) for highly esteemed organizations like ACI Limited, Rhone Poulenc Rorer (presently Aventis Pharma), Opsonin Pharma, Apollo Hospital-Dhaka, Pran Dairy Ltd., Quazi Enterprises Ltd., and Prothom Alo. His search for excellence and diversified experience mostly in Pharmaceuticals and also in Consumer Brands, Hospitality industry, dairy products and advertisement has made him highly skilled in Marketing arena to promote and disseminate knowledge on Brand Management for immediate application. His core competencies include Strategic Management: (Corporate Governance; Diversification Planning; Strategy Formulation); Marketing Management: (Brand Management; Advertisement & Promotion (A&P); New Product Development; International Marketing; Customer Relationship Management (CRM); Marketing Research; Public Relation & Media Management; Event Design and Management); Training Management: (Course Design; Module Development; Training Materials and Tools Development; Organizing & conducting Training; Evaluation) Mr. Hyder has conducted a number of training on marketing, sales, brand promotion, customer relationship management, marketing research etc. for some reputed organizations in the country.
Registration Details
Registration payment can be made by cash or A/C Payee cheque in favor of Business Express, before June 14, 2012, till 05:00 pm

Registration Point
Training Bangladesh, 18/5, Block - F, Ring Road, Shyamoli, Dhaka 1207

Mob: 01912 836565, 01713 067708, 01711 032527
E-Mail: shahidur@trainingbangladesh.com, sayeed@trainingbangladesh.com

Last date of registration: Thursday, 14 Jun 2012
web: www.trainingbangladesh.com