-- Lunch, Tea Break & Refreshment will be arranged by the organizer

-- Handout & Writing Materials will be provided by the organizer

-- Seats are limited and will be served on 'First Come-First Serve' basis

-- Participants will be awarded certificates at the end of the session

Who Should Attend

>> All Mid and Entry level Marketing and Sales professional who are working or intent to build career in Brand Management and Product Portfolio Operation

>> Marketing Project Management Professionals

>> Professionals of New Business Ventures, who wants to build their business in long term

>> Young Entrepreneurs who are intent to Start New Business in FMCG and Consumer Market
>> Independent Business Entity Owners

Effective Marketing Plans to Build Sustainable Brand and Business

Date : 29 Jun 2012
Time : 10.00 AM - 06.00 PM
Fee  : 2500 BDT/Participant
Training venue :
UTC Tower (Ground Floor), 8 Panthapath, Dhaka (Beside Basundhara Shopping Complex)
Training Objective
This daylong training will cover on how to instigate, design, plan and implement effective Marketing Plans, which will build strong Brand equity among the target customers and consequently build long term sustainable Business for the company/organization.

The training will focus mainly in practical tools and techniques to Design Effective Marketing Campaigns with a balanced knowledge of theoretical aspect of a marketing plan. The tools will be linked with practical effects and examples of marketing campaigns of country’s national large companies as well of big multinational corporations.

After the trining, the trainees will be able to design/create/generate marketing plan and campaign independently and also can implement plan as well, through corresponding organization team.
Training Content
1st Half

1. Pre Works of Marketing Campaigns (Background, Research, Objective, Timeline etc).
2. Linking campaigns with brand positioning in right segment (Matching Target Customers Personality).
3. Customer and Consumer Insight Analysis.
4. Setting up Core Campaign Activities (ATL and BTL).
5. Qualitative and Quantitative Expectation Setting. (Brand Tracking).
6. Synchronization of Associated Departments to Implement Marketing Campaigns.
7. Techniques of Meeting Deadlines.
8. Sharp Implementation. (linking with Sales Volume)
9. Financial Rationalization and Budget Control.
10. Evaluation, Reporting and Closing (Interim and Exit).
11. Marketing Campaign Overview (Local and International).

2nd Half

1. Real life Marketing Campaign Design through the Trainees in Teams.
2. Evaluation of the Campaign Plans through the Audience.
3. Art of Marketing Campaigns
4. Corporate Strategic Overviews of Marketing Campaign.
5. Way Forward and Closing

* All the topics will be covered through Real life illustration.

Facilitator(s) Profile

H. M. Tarikul Kamrul
General Manager, Market Operations
Robi Axiata Bangladesh Limited
  Tarikul Kamrul is working in the Marketing and Sales field for last 8 years in leading Multinational and National companies of the country. He has a vast knowledge of Bangladesh’s corporate world mainly in FMCG sector. He is currently working as General Manager, Market Operation in Robi Axiata Limited. Prior to join in Robi, he worked in British American Tobacco Bangladesh, MGH Group and in Transcom Limited in various marketing, sales and project management role. He has experience in working in field marketing and sales management role in Northern, Southern and Central Bangladesh during his tenor in British American Tobacco and Robi Axiata . He was a key member in various regional and national projects of British American Tobacco and in MGH Group. He had dealt with strategic marketing and Corporate projects in Robi Axiata and MGH as well. Also he had a vast experience in corporate and personal level marketing and promotion in Transcom and MGH group. He is mainly specialized in designing and implementing various Marketing Campaigns and Distribution Development plans. An MBA from IBA, Tarikul had attended different training programs in Leadership development and Sales/Marketing arena. He had done bachelors in Business Administration from North South University. He was attached in a leading Supply Chain organization in China for 2 weeks for new business development. He had conducted many internal organizational training programs till date. He is passionate on developing people as future successful leaders in social and corporate world of our country.
Registration Details
Registration payment can be made by cash or A/C Payee cheque in favor of Business Express, before June 28, 2012, till 03:00 pm

Registration Point
Training Bangladesh, 18/5, Block - F, Ring Road, Mohammadpur, Dhaka 1207

Mob: 01912 836565, 01713 067708

Last date of registration: Thursday, 28 Jun 2012