-- Lunch, Tea Break & Refreshment will be arranged by the organizer

-- Training Materials will be provided by the organizer

-- Seats are limited and will be served on 'First Come-First Serve' basis

-- Participants will be awarded certificates at the end of the session

Who Should Attend

-All Mid and Entry level Marketing and Sales professional who are working or intent to build career in Brand Management and Product Portfolio Operation.
-Marketing Project Management Professionals
-Professionals of New Business Ventures, who wants to build their business in long term.
-Young Entrepreneurs who are intent to Start New Business in FMCG and Consumer Market.
-Independent Business Entity Owners.

Brand Building through Integrated Marketing Communication

Win the Competitive Market

Date : 14 Aug 2015
Time : 10.00 AM - 06.00 PM
Fee  : 3500 BDT/Participant
Training venue :
UTC Tower (Ground Floor), 8 Panthapath, Dhaka (Beside Basundhara Shopping Complex)
Training Objective
This Training and Workshop program will cover on how to instigate, design, plan and implement effective Marketing Plans, which will build strong Brand equity among the target customers and consequently build long term sustainable Business for the company/organization. The training will focus mainly in practical tools and techniques to Design Effective Marketing Campaigns with a balanced knowledge of theoretical aspect of a marketing plan. The tools will be linked with practical effects and examples of marketing campaigns of country’s national large companies as well of big multinational corporations. After the workshop, the trainees will be able to design/create/generate marketing plan and campaign independently and also can implement plan as well, through corresponding organization team.
Training Content
1st Half
1.Pre Works of Marketing Campaigns (Background, Research, Objective, Timeline etc).
2.Linking campaigns with brand positioning in right segment (Matching Target Customers Personality).
3.Customer and Consumer Insight Analysis.
4.Integrated Marketing Communication: Setting up Core Campaign Activities (ATL and BTL).
5.Qualitative and Quantitative Expectation Setting of the Marketing Communication. (Brand Tracking).
6.Synchronization of Associated Departments to Implement the Plan.
7.Techniques of Meeting Deadlines.
8.Sharp Implementation. (linking with Sales Volume)
9.Financial Rationalization and Budget Control.
10.Evaluation, Reporting and Closing (Interim and Exit).
11.Marketing Campaign Overview (Local and International).

2nd Half

1.Real life Marketing Campaign Design through the Trainees in Teams.
2.Evaluation of the Campaign Plans through the Audience.
3.Art of Marketing Campaigns
4.Corporate Strategic Overviews of Marketing Campaign.
5.Way Forward and Closing
All the topics will be covered through Real life illustration.
Facilitator(s) Profile

Emran Rahman
Strategic Research and Project Management Professional
  Emran is a Market Research and Project Management Consultant with equal exposure to home and global market- 8 years and counting.He is currently working as Consulting Program Manager in DFID funded project with Uniliver Bangladesh. He was extensively involved in project management and task delegation during his tenure as a project manager in CARE Bangladesh and as a research manager in Nielsen Bangladesh. His last stint was with TNS Indonesia as a Technical Consultant for its largest account. Emran worked either stint or project basis in India, Pakistan, Singapore, Malaysia, Philippine, Thailand and Indonesia so far. He received professional work delegation, team management and leadership training in Singapore, India and recently Indonesia. In South-East Asian market he strategized global clients, mention-ably BAT, Nissan Japan, Renault France, Ericsson Sweden etc. As a result, he possesses actionable cross-functional and cross-industry knowledge by his rounded experience in development sector, research arena and advertising field. As of now, he served Quantum Consumer Solutions, CreativeMinds, CARE Bangladesh, The Nielsen Company and TNS Indonesia before he settled himself as an independent consultant, article writer for Bangladesh Brand Forum and trainer for professional sessions.
Registration Details
Registration payment can be made by cash or A/C Payee cheque in favor of Business Express, before August 13, 2015, till 07:33 pm

Registration Point
Business Express H:38/A (3rd Floor),R: 9/A Dhanmondi, Dhaka-1209 W:

Mob: 01717801435

Last date of registration: Thursday, 13 Aug 2015
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