-- Lunch, Tea Break & Refreshment will be arranged by the organizer

-- Training Materials will be provided by the organizer

-- Seats are limited and will be served on 'First Come-First Serve' basis

-- Participants will be awarded certificates at the end of the session

Who Should Attend

- All Mid and Entry Level Professional who are working in a Competitive Industry like; FMCG, Real Estate, Pharmaceuticals, Building Materials, Food Industry, Retail Chain, Logistics, Supply Chain, Apparels, Accessories, Bank, Financial Institutions etc.
- Top level Strategic and Tactical Project Management Professionals
- Professionals of New Business Ventures, who wants to build their business in long term in a competitive market.
- Young Entrepreneurs who are intent to Start New Business
- Independent Business Entity Owners.

Win Over --- Competition

Know from Real Life Experience,Be the Best In Market Place.

Date : 26 Oct 2012
Time : 10.00 AM - 06.00 PM
Fee  : 3500 BDT/Participant
Training venue :
Wings Center
House # 55, Road # 4A, Dhanmondi, Dhaka
Training Objective
This Training and Workshop program will cover on how to manage and win over competitions to build long term sustainable Business for the company/organization. The training will focus mainly in practical tools and techniques on driving and attacking the Competition from Various Ends. The tools will be linked with practical effects and examples of Corporate Strategies of country’s national large companies as well of big multinational corporations. After the workshop, the trainees will be able to design/create/generate Corporate Strategic plan and campaign independently and also can implement plan as well, through corresponding organization team to win over competition in short term area and in long term sustainable means.
Training Content
1st Half

1.Scanning Corporate and Industry Environment and Plotting Competition.
2.Diagnosis of Competition.
3.Setting Marketing intelligence tools to gather Information.
4.Role and Implication of Effective Corporate Research Models and Insight Analysis
5.Setting up Core Activities Short Term and Long Term.
6.Building and Driving Competition Combat Plan.
7.Marketing Combats and Its implications
8.Financial Combats and Its Implications.
9.PR and Communication Combats and Its implications.
10.Manufacturing and Supply Chain Combats and Its Implications.
11.HR Combats and Its Implications.
12.Overall Gross Corporate Competition Combats and Gaining Competitive advantage as a whole.
13.Razor Sharp Implementation techniques
14.Financial Rationalization and Budget Control.
15.Evaluation, Reporting and Closing (Interim and Exit).
16.Overview of Corporate Strategic Plans of Renowned Companies.

2nd Half

1.Real life Strategic Campaign Design through the Trainees in Teams.
2.Evaluation of the Campaign Plans through the Audience.
3.Art of Driving Competition.
4.Corporate Strategic Overviews Competitive Move
5.Way Forward and Closing
All the topics will be covered through Real life illustration.
Facilitator(s) Profile

H. M. Tarikul Kamrul
General Manager, Market Operations
Robi Axiata Bangladesh Limited
  Tarikul Kamrul is working in the Marketing and Sales field for last 8 years in leading Multinational and National companies of the country. He has a vast knowledge of Bangladesh’s corporate world mainly in FMCG sector. He is currently working as General Manager, Market Operation in Robi Axiata Limited. Prior to join in Robi, he worked in British American Tobacco Bangladesh, MGH Group and in Transcom Limited in various marketing, sales and project management role. He has experience in working in field marketing and sales management role in Northern, Southern and Central Bangladesh during his tenor in British American Tobacco and Robi Axiata . He was a key member in various regional and national projects of British American Tobacco and in MGH Group. He had dealt with strategic marketing and Corporate projects in Robi Axiata and MGH as well. Also he had a vast experience in corporate and personal level marketing and promotion in Transcom and MGH group. He is mainly specialized in designing and implementing various Marketing Campaigns and Distribution Development plans. An MBA from IBA, Tarikul had attended different training programs in Leadership development and Sales/Marketing arena. He had done bachelors in Business Administration from North South University. He was attached in a leading Supply Chain organization in China for 2 weeks for new business development. He had conducted many internal organizational training programs till date. He is passionate on developing people as future successful leaders in social and corporate world of our country.
Registration Details
Registration payment can be made by cash or A/C Payee cheque in favor of Business Express, before October 24, 2012, till 07:59 pm

Registration Point
Business Express H:38/A (3rd Floor),R: 9/A Dhanmondi, Dhaka-1209 W:

Mob: 01717801435,01764279806

Last date of registration: Wednesday, 24 Oct 2012
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