PROFESSIONAL DEVELOPMENT PROGRAM

 

Note:

Tea Break & Refreshment will be arranged by the organizer

- Pre Training Study Material, Handout, Writing Materials & Other Documents will be provided by the organizer

- Seats are limited and will be served on 'First Come-First Serve' basis

- Registration payment can be made by cash or cheque in favor of Business Express

- Participants will be awarded certificates at the end of the session

Who Should Attend

Typical delegates include managing directors, senior marketers, owner managers, marketing executives and marketing assistants, as well as other members of the marketing and strategic teams who are responsible for the company brand.

Master Class on Living Brand for Living Business

Brand Marketing is training about branding. Rather than focus on academic theory, the training takes an extremely managerial viewpoint.

Date : 16 Nov 2012-17 Nov 2012
Time : 10.00 AM - 06.00 PM
Fee  : 6500 BDT/Participant
Training venue :
Wings Center
House # 55, Road # 4A, Dhanmondi, Dhaka
Training Objective
Brand Marketing is training about branding. Rather than focus on academic theory, the training takes an extremely managerial viewpoint. The training looks at all dimensions of brand management: from defining brands, brand building strategies, brand architecture and extension issues, brand repositioning. It examines the importance of building brand strategies that both enhance brand equity and endure through time. The focus ranges from small startup brands, consumer brands, government brands and B2B brands.

*Better understand the basics of Brand
*Know the steps of building a sustainable brand
*Get ideas about successfully launching a brand
*Have clear understanding of Brand Positioning
*Identify the mistakes of Branding & ways to overcome them
*Manage brands more effectively
Training Content
Session-1

Power of brand
Corporate brand marketing
Corporate image
Corporate communications
Marketing communications & branding
Product VS Brand
Integrated Communications etc
Reputation Management: definition and functions
Reputation management through corporate communication
Elements of corporate communication

Session-2

Corporate communication tools and platforms
Treating the corporate as a brand
Measuring reputation and reputation ratings
Corporate brand vs. product brand
Corporate brand and visual identity
Facilitator(s) Profile
 

Aftab Mahmud Khurshid
Aftab Mahmud Khurshid,
Award-wining brand marketing catalyst and internationally acclaimed speaker, 2007 Brand Leadership Awards recipient, 2009 President JCI Bangladesh, 2012 Advisory Council Member World Brand Congress.
  Aftab Mahmud Khurshid is very much known as Brand catalyst and Business Marketing specialist in Corporate Bangladesh. Advisory council member of world Brand congress 2011 and Asia Brand Congress 2008 and 2009 from Bangladesh. Aftab has a decade of experience and worked in different capacities in wide spectrum of business development, marketing and branding arena in various local and multinational companies. He has received global ‘brand leadership award’ at Asia Brand Summit 2007.He is also recipient of certificate of excellence in Marketing Communications from Siemens Germany. He was National President of JCI (Junior Chamber International) Bangladesh in 2009. An author of ten books, and writes regularly on business and marketing issues including country branding and also his major focus on recent trends in financial institutions branding and impact after structural transformations. Write songs for popular bands Like MILES,WARFAZE,FEED BACK and other solo artists for last 21 years. He has been featured in many business magazines and appeared in various corporate talk shows in TV channels. An Honors (Finance) and Post Graduate (Banking) from Dhaka University and an MBA (Marketing) from UK, Aftab has a vast working track record in various nationals and multinational companies, like ACI (formerly ICI), Standard Chartered Bank, Banglalion WiMax, Radio Today FM 89.6, Siemens, Pride, Trust bank, City bank, WB and DFID funded BEMAP - ECOTA marketing projects for SMEs and dealt with renowned brands like ACI aerosol, Fly ban, Aquafresh, Canderel, ICI toiletries, Johnson & Johnson, Dabur, OSRAM, AMericanEXpress Card, Radio Today FM89.6,Bangla Lion WiMAX etc. He is very sought after speaker in various congress and seminars. Teaches Marketing and Brand communication various private universities as guest faculty.
Registration Details
Registration payment can be made by cash or A/C Payee cheque in favor of Business Express, before November 15, 2012, till 06:00 pm

Registration Point
Business Express H:38/A (3rd Floor),R: 9/A Dhanmondi, Dhaka-1209

Mob: 01717801435,01764279806
E-Mail: sazid@businessexpress24.com,info@businessexpress24.com,upol84@gmail.com

Last date of registration: Thursday, 15 Nov 2012
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