PROFESSIONAL DEVELOPMENT PROGRAM

 

Note:

-- Lunch, Tea Break & Refreshment will be arranged by the organizer -- Handout & Writing Materials will be provided by the organizer -- Seats are limited and will be served on 'First Come-First Serve' basis -- Participants will be awarded certificates at the end of the session

Who Should Attend

- All entry and mid level sales and marketing professionals
- Anyone interested in using online marketing to promote their business or cause
- Young entrepreneurs who are interested in starting and promoting a new business

Online Marketing & eMail Marketing for Business

Plan, Execute & Measure Marketing Performance.

Date : 04 Apr 2015
Time : 10.00 AM - 06.00 PM
Fee  : 3500 BDT/Participant
Training venue :
UPDATE
UTC Tower (Ground Floor), 8 Panthapath, Dhaka (Beside Basundhara Shopping Complex)
Training Objective
Media consumption in Bangladesh is rapidly going online. Recent advancements such as lower internet taxes, cheap local smartphones, and widespread mobile internet presence have led to an explosion in the proportion of the Bangladeshi population that are connected to the web.

There are already an estimated 8 million people with broadband internet access in Bangladesh and another 29 million with mobile internet. Both Bangladeshi and international websites are seeing major growth in visitors from Bangladesh to the order of millions of unique visitors every month. The internet is already very popular in Bangladesh and the future potential is even more exciting.

The accelerating user activity online presents a unique opportunity for advertisers seeking to reach their audience in an innovated, effective, cost-efficient way. Businesses that do not devote at least a small portion of their advertising budget to online advertising will quickly fall behind their competitors.

This training program is designed to teach the fundamentals of online advertising to professionals who have little to no previous knowledge of how to advertise online. Heavily grounded in real-life case studies, participants in this course will learn the multitude online advertising pathways available to Bangladeshi companies today.
Training Content
By the end of this course, participants will be able to create their own online marketing action plan for their business or cause.
Contents of Training:

1. Introduction to Online Marketing:
Benefits, channels, basic advertising vocabulary (SEO, SEM, PPC, CPC)

2. Analyzing Website Behavior:
Google Analytics, key metrics, landing page testing

3. Content Marketing:
Videos, Blogs, Presentations (How do you want your company to appear to the public?)

4. Social Media:
Facebook, Linkedin, Twitter, Instagram, Pinterest, Foursquare (Who do you want your company to be for the everyday person?)

5. Email Marketing:
Create Targeted database,ADs,Bulk emailing, Campaign analyzing, Business Emailing, Template design, Monitoring response rates, testing different messages

6. Paid Marketing:
Search and Display networks

7. Paid Marketing Part 2:
Facebook ads and other tools

8. Implementation:
Making an online advertising action plan for your business
Facilitator(s) Profile
 

Lutfi Chowdhury
VP - SALES & PARTNERSHIPS, Google Product Trainer,Green & Red Technologies Ltd.
  Lutfi Chowdhury has over 10 years of experience in the field of sales and marketing. Born and raised in Dhaka, Bangladesh, Lutfi received a degree in Marketing from the University of Sudbury in the UK. While in London, Lutfi gained valuable experience, first as a Marketing Supervisor at Xtec Communication Ltd. (2007-2009), and then as a Customer Relations Officer at Siemens (2009-2010). Since returning to Bangladesh, Lutfi has broadened his marketing portfolio to include digital media. He worked briefly at ClickBd.com (2010-2011) before being hired at Bangladesh's largest online ad network, Green and Red Technologies. At G&R, Lutfi has taken on the responsibilities of Senior Manager of Business Development and actively manages numerous client portfolios. In addition to these responsibilities, Lutfi is now a Google Product Trainer and in his free time trains Bangladeshi professionals in best practices for advertising on the web.
Registration Details
Registration payment can be made by cash or A/C Payee cheque in favor of Business Express, before April 3, 2015, till 02:00 pm

Registration Point
Business Express H:38/A (3rd Floor),R: 9/A Dhanmondi, Dhaka-1209

Mob: 01717801435
E-Mail: businessexpress24@gmail.com

Last date of registration: Friday, 03 Apr 2015
We offer In-House/Customized training on Sales, Leadership, Finance, HR, RMG or any Soft Skill Topics.