Training List

Details of Professional Business Communication & Telephone Etiquette

Professional Business Communication:
>> Overview on Communication
>> Importance of Communication in daily life
>> Why do we communicate
>> Key Elements in your communication

>> The Communication Model
>> Effective Communication : how and why
>> Types of Communication
>> Barriers to Effective Communication

>> How do you communicate : Mehrabian Model
>> Your communication style : How assertive are you
>> Communication in the Professional world

>> Email Etiquette : Key Essentials
>> Professional Grooming : different situations

Telephone Etiquette:
>> Importance of Telecommunication today
>> Difference between a tele call and face to face communication
>> Structure of a Telephone Call
>> Do's and Don'ts in a Telephone Call

Details of Executive Business Communications In Work Place

Day 1 Problems of Basic English Structure – Addressing Grammatical Problems – focusing on sentence making: Noun, pronoun, gerund, infinitive, phrase, clause etc, modifiers, tenses etc.

Day 2 Letter writing: Need for writing letter, types of letter writing, principles of good letter writing, various approaches to letter writing, motto, styles, format, parts of letter writing, various types of letters etc.Writing of memos, notices, minutes of meeting, e-mails, proposals etc

Details of Professional Writing(Project-Centered Course)

Part - 01: Basic English Structure:

- Problems of Basic English Structure
- Addressing Grammatical Problems
- Focusing on sentence making
- Use of Noun & Pronoun
- Gerund
- Infinitive
- Phrase
- Clause
- Modifiers
- Tenses


Part - 02: Business English Writing:

- The Business of Communicating Values
- How to Succeed in Business Writing
- Overcome Communication Fears
- a First Impression
- Business Words to Ban
- Need for writing letter
- Types of letter writing
- Principles of good letter writing
- Various approaches to letter writing
- Motto, styles & format
- Major parts of letter writing
- Major parts of notices, memos & minutes of meeting
- Major parts of e-mails
- Email Etiquette : Key Essentials
- Various types of letters etc.
- Financial Communication, Warren Buffett Style
- using emotional intelligence in written communication.
-


Practical Session on:
− Writing of memos
- How to write Notices
- Preparing Minutes of meeting
- Basic E-mails
- Writing Proposals

Details of 360 Degree Pharma Brand Management

PROGRAM OUTLINE:

Job of a Product/Brand Management Executive-The Network of Functions

>> Analyzing Market Situation
- Watching the Market - trends, segments, shares, shifts
- Prescription Survey - the insiders’ view
- Updates on Competition - the constant battle
- PEST Analysis- An insight into the macro market

>> Analyzing Brand Performance
- SWOC Analysis - the foundation for future flight & fight
- Product Positioning Audit – Finding the Right Path into the Mind of the Customers

>> Positioning –Directing towards the Right Segments with the Right Propositions
>> Forecasting - The most important decision for success
>> Innovating strategies - Ensuring penetration & capturing Top-of-mind share

>> Promotional Plans – Using the Inner Eye
- Designing campaigns
- Developing effective Communication Materials

>> Budgeting - Spending money to making money
>> New Product Introduction - The Eternal Search

>> The Marketing Plan – The Essence of Marketing
>> Writing MAP - The Voice of Marketing

>> Field visit – Know the Market, Be Part of the Market
>> P&L - The Ultimate parameter of Success

>> The stakeholders of a Product/Brand Management Executive
>> 2 Keys for 2 Es (Effectiveness & Efficiency)
- Prioritizing
- Managing time
- Putting it all together

Details of Field Sales Force Management

Topics to be covered during the daylong session:

Session: 01

>> Basic Distribution and Sales Setup in Perspective of Bangladesh (Demographic Demarcation)
>> Selecting Right Distribution and Sales Channel Tier.
>> Norms of Choosing Right Distributors and Dealers
>> Building up Daily Sales Route for Sales Force (Practical Examples)

Session: 02
>> Driving Sales in the Field through Leading the Sales Team
>> Tools of Tracking Sales Performance of the Sales Force
>> Follow Up Regular Meeting with Sales Channel
>> Linking Trade Marketing and BTL activities in Sales
>> Motivating Key Channel Partners: Retailers

Session: 03

>> Case Study and Presentation
>> Sales Process Design through the Trainees in Teams
>> Evaluation of the Plans through the Audience
>> Art of Sales Force Management


Session: 04

>> Strategic Overview of Sales Force Management.
>> Way Forward and Closing

** All the topics will be covered through Real life illustration.

Details of New Leaders Journey

Key topics to be covered in the session:


>> 7 Rules for workplace
>> The Role of a leader

>> The leader in YOU
>> Understanding leadership
>> Understanding leadership pipeline

>> Change is easy – the fable
>> Situational leadership
>> Team management

>> Time management
>> The golden rule : 80/20 individual
>>

Details of TWO DAYS SALES MASTERCLASS

Training Content:

Day: 01

Successful Sales Techniques:
----------------------------
Basics of Sales
Pre Sale Preparation
Generating Leads
Sales Prospecting & Its Steps
Qualifying Prospects
Approaching the Prospect
Handling Objections at the Approach stage
Opening the Call
Identifying Needs
Creating a Need Based Solution
Effective Closing Techniques
Mistakes during Closing




Day: 02

Sales Presentation:
-------------------
Killer Sales Presentation
Presenting Capabilities
Presenting the Solution
Handling Objections during Sales Presentation

Sales Negotiation:
------------------
Winning Sales Negotiation Strategy
What to do and what NOT to do during negotiation

Key Account Management:
-----------------------
Managing "Key Accounts"
Servicing the Account
Relationship Management

Post Sales Essentials:
----------------------
Every client is special
Build Loyalty, Add Value

Details of Effective Marketing Plans to Build Sustainable Brand and Business

1st Half

1. Pre Works of Marketing Campaigns (Background, Research, Objective, Timeline etc).
2. Linking campaigns with brand positioning in right segment (Matching Target Customers Personality).
3. Customer and Consumer Insight Analysis.
4. Setting up Core Campaign Activities (ATL and BTL).
5. Qualitative and Quantitative Expectation Setting. (Brand Tracking).
6. Synchronization of Associated Departments to Implement Marketing Campaigns.
7. Techniques of Meeting Deadlines.
8. Sharp Implementation. (linking with Sales Volume)
9. Financial Rationalization and Budget Control.
10. Evaluation, Reporting and Closing (Interim and Exit).
11. Marketing Campaign Overview (Local and International).

2nd Half

1. Real life Marketing Campaign Design through the Trainees in Teams.
2. Evaluation of the Campaign Plans through the Audience.
3. Art of Marketing Campaigns
4. Corporate Strategic Overviews of Marketing Campaign.
5. Way Forward and Closing

* All the topics will be covered through Real life illustration.


Details of Super Salesman

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Details of Excellence in SECRETARIAL Functions

•Company Secretary – Status, powers,role and responsibilities.
•Importance of corporate governance.
•Incorporation of companies – Types of companies and their differences. Step-by-step on incorporation of a company limited by shares and memorandum and articles of associations.
•Post incorporation – First board meeting, appointment of auditors,tax agent, opening of bank account,signage, common seal etc.
•Change of company’s name, alteration of objects implications on directors.
•Company directors – The role, duties and liabilities of directors.Appointment and removal. Executive and non-executive directors. Insights on salient features of the Companies (Amendment) Act and their implications on directors.
•Shares – Share capital, types of shares, share transfers and alterationof share capital.
•Meetings – Proceedings of meetings, annual general meeting, annual returns and accounts.
•Registered office, statutory books and statutory returns.
•Common offences committed by company secretary.
•Briefing on E-lodgement Awareness Programme and tour of SSM.

Details of Corporate Tax Management

Session One

Topic 1: Income Tax & Some Definitions
1. Income Tax Ordinance, 1984 (Manual-I)
2. Income Tax Rules, 1984 (Manual - 2)
3. Finance Act of each year
4. Different SROs and Circulars issued by NBR
Topic 2: Deduction/Collection of Tax at Source and Advance Payment of Tax
1. Summary of Deduction/collection of Tax
2. Mode of payment of Tax
3. Consequences for failure to pay advance Tax
4. Payment of Tax as per return

Session Two

Topic 3: Corporate Income Tax
1. Return Submission
2. Assessment on the basis of Certificate of Chartered Accountant
3. Self-assessment for private limited companies
4. Final settlement scheme (section 82C)
5. Allowable Expenditures
6. Advance payment of tax
7. Fiscal Incentives
8. Charge of additional tax (section 16B)
9. Charge of excess profit tax (section 16C)
10. Charge of dividend distribution tax (section 16)

Topic 4: A Review of Incentive Package Available under the Income Tax Law
1. Tax holiday
2. Acceptance of investment without question
3. Tax Exemption in respect of Foreign Remittance
4. Self Assessment Scheme
5. Incentives for Salaried Persons
6. Tax Rebate incentive for assesses being resident
7. Income Fully exempt from Tax
8. Depreciation Incentive for industrial undertaking
9. Tax incentive for listed companies
10. 50% of income of export oriented companies are exempted from taxes

Details of Effective Procurement Management

Through a critical linkage of leading-edge concepts and best practices, participants will acquire the knowledge & skills to effectively manage the procurement function.

The topics covered will include:
() The concept of strategic & operational procurement management
() How to craft procurement strategies, plans and programs
() How to develop the proper procurement organization, policies, systems and procedures
() How to determine the required procurement manpower requirement — composition, competency & quantity
() Managing purchasing operations
() Managing project procurement
() Managing vendor relations
() Tender management
() Contract management
() Warehouse management
() Delivery / distribution / logistic management
() Managing procurement information management system

Details of MASTER CLASS: Modern Selling & Action sales(A Three Day Program)

Successful Sales Techniques:
----------------------------
Basics of Sales
Pre Sale Preparation
Generating Leads
Sales Prospecting & Its Steps
Qualifying Prospects
Approaching the Prospect
Handling Objections at the Approach stage
Opening the Call
Identifying Needs
Creating a Need Based Solution
Effective Closing Techniques
Mistakes during Closing



Sales Presentation:
-------------------
Killer Sales Presentation
Presenting Capabilities
Presenting the Solution
Handling Objections during Sales Presentation

Sales Negotiation:
------------------
Winning Sales Negotiation Strategy
What to do and what NOT to do during negotiation

Key Account Management:
-----------------------
Managing "Key Accounts"
Servicing the Account
Relationship Management

Post Sales Essentials:
----------------------
Every client is special
Build Loyalty, Add Value

Details of Recruitment, Selection & Performance Appraisal Process of HR

RECRUITMENT & SELECTION FUNCTION
• What is Recruitment & Selection
• Constraints in Recruitments
• Recruiting sources
• Benefits of a systematic selection process
• Steps of selection process
• Assessing intelligence, ability and personality traits
• Interviewing techniques & Effectiveness of interviews
• Interview questions & different kinds of testing
• Barriers to Effective Recruitment and Selection
• Realistic Job Previews

PERFORMANCE APPRAISAL SYSTEMS OF HR
• The importance of performance appraisals
• Methods of Performance Appraisals : Traditional and Result-oriented Performance Appraisals
• How to avoid stereotyping and common pitfalls
• Leading Performance Appraisals on KPIs and KPOs
• Developing standards and goals
• Creating Individual Development Plans
• Documenting, monitoring and reviewing performance
• Performance feedback and coaching
• Developing an interview format
• The appraisal as a two-way process
• Managing employee performance
• Managing conflict and unpleasant situations
• Accepting criticism

Details of Quality Control Procedure in 21st Century

•Defining Quality
•Customer Satisfaction
•Cost/Benefits of Quality
•Quality control Procedures
oReceiving Inspection Procedures
oIn-Process Inspection Procedures
oFirst Article Inspection Procedures
oFinal Inspection Procedures
•Quality Assurance Procedures
•Quality Systems
oDocumentation
oQuality Management
oStandards Overview
oAudits
•Concept of “Organizational Excellence”
•Review of Quality in Service
•Metrology
•Process diagram
•Statistical decision making
•Evolution of Quality and Gurus
•Continual Improvement Code Words
o(benchmarking, JIT, Six Sigma, TQM, Zero Defects, ISO9001:1994, Kaizen, Lean, Cpk)
•DOE Intro
•7 “TQM” tools
•Root Cause – CAPA
•AIAG core pack
o(FMEA, SPC, PPAP, MSA, APQP

Details of Root cause and corrective action for competitive adage.

Root Cause Analysis Introduction
Step 1. Define and Contain the Problem
Step 2. Measure the Problem
Step 3. Perform Root Cause Analysis
Step 4. Plan and Implement Improvement
Step 5. Assess Effectiveness of Improvement
Step 6. Sustain, Control and Standardize improvement
Step 7. Realize and Reflect

Root Cause Analysis Introduction
• Need for RCCA
• Benefits of RCCA
• PDCA and other Quality Tools
• 7 Step improvement Model

Details of Brand Building through Integrated Marketing Communication

1st Half
1.Pre Works of Marketing Campaigns (Background, Research, Objective, Timeline etc).
2.Linking campaigns with brand positioning in right segment (Matching Target Customers Personality).
3.Customer and Consumer Insight Analysis.
4.Integrated Marketing Communication: Setting up Core Campaign Activities (ATL and BTL).
5.Qualitative and Quantitative Expectation Setting of the Marketing Communication. (Brand Tracking).
6.Synchronization of Associated Departments to Implement the Plan.
7.Techniques of Meeting Deadlines.
8.Sharp Implementation. (linking with Sales Volume)
9.Financial Rationalization and Budget Control.
10.Evaluation, Reporting and Closing (Interim and Exit).
11.Marketing Campaign Overview (Local and International).

2nd Half

1.Real life Marketing Campaign Design through the Trainees in Teams.
2.Evaluation of the Campaign Plans through the Audience.
3.Art of Marketing Campaigns
4.Corporate Strategic Overviews of Marketing Campaign.
5.Way Forward and Closing
All the topics will be covered through Real life illustration.

Details of Win Over --- Competition

1st Half

1.Scanning Corporate and Industry Environment and Plotting Competition.
2.Diagnosis of Competition.
3.Setting Marketing intelligence tools to gather Information.
4.Role and Implication of Effective Corporate Research Models and Insight Analysis
5.Setting up Core Activities Short Term and Long Term.
6.Building and Driving Competition Combat Plan.
7.Marketing Combats and Its implications
8.Financial Combats and Its Implications.
9.PR and Communication Combats and Its implications.
10.Manufacturing and Supply Chain Combats and Its Implications.
11.HR Combats and Its Implications.
12.Overall Gross Corporate Competition Combats and Gaining Competitive advantage as a whole.
13.Razor Sharp Implementation techniques
14.Financial Rationalization and Budget Control.
15.Evaluation, Reporting and Closing (Interim and Exit).
16.Overview of Corporate Strategic Plans of Renowned Companies.

2nd Half

1.Real life Strategic Campaign Design through the Trainees in Teams.
2.Evaluation of the Campaign Plans through the Audience.
3.Art of Driving Competition.
4.Corporate Strategic Overviews Competitive Move
5.Way Forward and Closing
All the topics will be covered through Real life illustration.

Details of Total Managerial Excellence & Quality Leadership

•Ice Breakers
•What is Professional Excellence
•Examples of Excellence all around us
•Implications of lack of Personal Excellence
•Benefits of Professional Excellence: Self and Others
•The World Ahead of Me: Professionalism today
•Role Clarity: Whats my role at work
•Techniques of enhancing Personal Excell
•Understanding the Real Me
•Process, Co-ordination, Communication
•Creativity, Innovative thinking, Leadership
•enTrAPment
•Team Charter
•Working in Teams
•SMART Action Plan
•Implementing Learning

Details of Power Skills On Microsoft Excel 2007-2010

Lesson 1: SUMMARIZING DATA
1.Advanced Subtotals
2.Formatting the Subtotal Rows
3.Adding and Copying with Subtotals
4.Consolidating Data
5.Looking at AutoSum Tricks
6.Utilizing Fill Handle Tricks

Lesson 2: WORKING WITH PIVOT TABLES
1.Creating a Pivot Table
2.Rearranging Fields in a Pivot Table
3.Explaining the Report Layout Options
4.Using the Report Filters Feature
5.Using Top 10 & Date Filters
6.Handling Blank Cells
7.Drilling Down in the Pivot Table
8.Sorting a Pivot Table
9.Formatting a Pivot Table
10.Creating Custom Formats
11.Explaining the Grouping Options
12.Adding Formulas to a Pivot Table
13.Changing a Calculation in a Pivot Table
14.Replicating a Pivot Table
15.Counting with a Pivot Table
16.Using Pivot Charts


Lesson 3: CHARTING IN EXCEL

1. Charts Refresher
2. Moving, Sizing & Copying Charts
3. Formatting Charts
4. Formatting a Series
5. Exploring the Home & Format Ribbons
6. Deciding What Chart Format to Use
7. Show a Time Series with Column or Line Charts
8. Using Combination Charts
9. Using Line Chart Accessories
10. Using Bar Charts to Show Comparisons
11. Using Component Charts
12. Using Correlation Charts
13. Exploring Other Charts
14. Chart Lies Revealed & Advanced Chart Types
15. Creating a Custom Layout


Lesson 4: GETTING Visuals

1. Using Conditional Formatting
2. Using Advanced Conditional Formatting
3. Highlighting, Sorting & Filtering Columns
4. Using SmartArt Functions
5. Using Different SmartArt Graphics
6. Embedding a Formula into a Shape

Lesson 5: CREATING POWERFUL FORMULAS

1. Using Goal Seek to Find an Answer
2. Auditing Formulas
3. Shrinking the Formula Bar
4. Understanding Errors
5. Joining Text Columns
6. Using Custom Formatting Codes
7. Pasting Values
8. Using Paste Special
9. Breaking Apart Text
10. Converting Text to Numbers
11. Using Date Functions
14. Using the VLOOKUP Function
19. Using the Rand Function
21. Ranking & Sorting Formulas

Lesson 6: RECORDING MACROS

1. Displaying the Developer Tab
2. Recording a Simple Macro
3. Simplifying the Macro
4. Recording Using Relative References
5. Automating the Report

Final Touch and Tips and Tricks

1. Showing Off New Tips in Excel 2007
2. Tips for Handling Worksheets
3. Using Excel as a Word Processor
4. Miscellaneous Tips
5. Validating Data
6. Changing Text Entry Direction
8. Freeze Pane
9. Split Windows
10.Protectcting Cells and Work Books
11. Password protecting a file
12. Showing list from a drop down
13. Random Tips for Preparing Dashboard

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