Training List

Details of MASTER THE ART: PROFESSIONAL SELLING

Session 01
Break the ice with the spirit of sales
Sales booster dose for kick off the session
Salesmanship Explanation – Some aspects of sales art
Understanding modest approach in existing market
E-D-S-C Concept

Session 02
· Engagement Summery Index
o Credibility idolizer
o Trust gaining actions
o Rapport building architecture
· Personality type analysis and choosing right solution
· Discovery Summery Index
o Effective listening and spectacular reply
o DISC questions and fact finding observation
· Distinctive analysis on Benefit and Price – Value proposition technique
· Solution Summery Index
o Explaining the complete package
o True and apparent case handling
o Value – Service – Support : A combination of heart throve sales man
· Commitment Summery Index
o Understanding buying signal
o Mutual agreement
o Assurance and handing procedural questions

Session 03
· Objection Handling and Negotiation
· Managing Sales Stress
· H-E-A-T Concept to handle irate customer
· Attributes of successful sales superstar
· Win – Win Sales attributes with relationship management
· Effective customer service with sustainable approach

Details of PMP® Exam Preparation Course (updated Version)

Becoming a PMP®
*Benefits of PMP® certification
*Review of the certification process

Project Management Framework
*Definitions
*Project life cycles
*Areas of knowledge
*Project stakeholders
*Process Groups

Project Integration Management
*Project Charter Development
*Project Management Plan Development
*Direct and Manage Project execution
*Monitor and control project work
*Perform integrated change control
*Close project

Project Scope Management
*Plan Scope Management
*Collect Requirements
*Define Scope
*Create WBS
*Verify Scope
*Control Scope



Project Time Management
*Plan Schedule Management
*Define Activities
*Sequence Activities
*Estimate Activity Resources
*Estimate Activity Duration
*Control Schedule

Project Cost Management
*Definitions and types of costs
*Plan Cost Management
*Cost Estimating and Budgeting
*Cost Monitoring and Control
*Earned Value

Project Quality Management
*Concepts and Definitions
*Quality planning
*Cost of Quality
*Quality assurance
*Quality control
*Statistical process control
*Quality Management Standards and Tools



Project Human Resource Management
*Roles, Motivation and leadership
*Develop Human Resource plan
*Acquire project team
*Develop Project team
*Manage Project team
*Conflict Resolution Techniques

Project Communications Management
*Plan Communication
*Communication methods, Channel and models
*Project Communication Management

Project Risk Management
*Plan Risk Management
*Identify Risk
*Qualitative Risk Analysis
*Quantitative Risk Analysis
*Plan Risk Response
*Monitor Risk
Project Procurement Management
*Plan Procurement
*Source Selection Criteria and Contract Types
*Conduct Procurement




*Administer Procurement
*Close Procurement
Project Stakeholder Management
*Identify Stakeholder
*Plan Stakeholder Management
*Manage Stakeholder Engagement
*Control Stakeholder

Final Review
*Assistance on processing PMP® application
*Mock Exam

Details of ইমেইল মার্কেটিং ট্রেনিং

চলুন একনজরে দেখে নিই কি কি শেখানো হবে আমাদের ইমেইল মার্কেটিং কোর্সে:

ইমেইল মার্কেটিং অ্যাডভান্সড ওয়ার্কিং স্ট্র্যাটেজি

প্রতিটি ইমেইল ক্যাম্পেইনের সেগমেন্টেশন এবং গ্রুপিং

থার্ড পার্টি অ্যাপ্লিকেশনের ব্যবহার (মেইলচিম্প, এউইবার, আই-কন্টাক্ট ইত্যাদি)

বাল্ক মেইলিং এবং বিজনেস মেইলিং

ক্যাম্পেইন এনালাইজিং এবং রেজাল্ট ট্র্যাকিং

ইমেইল মার্কেটিং টেম্পলেট এবং নিউজলেটার তৈরী

নন স্প্যামি সাবজেক্ট লাইন এবং বডি লিখার কৌশল

ইমেইল বডি এবং হেডার ডিজাইন

কিভাবে কোনরকম খরচ ছাড়াই ইমেইল লিস্ট তৈরী করতে হয়

ইমেইল ডেলিভারী নিশ্চিত করা

বিভিন্ন ইমেইল মার্কেটিং ফ্রেমওয়ার্কের ধারণা

বিভিন্ন ইমেইল মার্কেটিং টুলের ইন্টিগ্রেশন
অটোমেশন

কোর্সটির ব্যাপারে যদি আগ্রহী হয়ে থাকেন এবং নিজেকে একজন প্রফেশনাল হিসেবে গড়ে তুলতে চান তবে সিদ্ধান্ত নেয়ার সময় এখনি। আরও বিস্তারিত জানতে চাইলে যোগাযোগ করতে পারেন আমাদের সাথে

Details of Administration and Logistics Management for HR & Administrative Professionals

*Logistics?
--What is Logistics?
--Main Logistics Fields
--Logistics Functions

*Administrative Procedures
--Office management principles
--Records Management
--Priority Setting
--Improvement of Productivity
--Use of office Tools, Software

*Legal Administrative Issues
--GD/FIR
--Working Hours/Overtime
--Misconduct/Punishment
--Show cause/Enquiry
--Termination/Dismissal/Separation

*Administrative Support Supervision
--Planning and implementation strategies for development
--Supervision of administrative support
--Management of the workplace.
--Ergonomics and technology

*Skills for Administrators
--Administration In An Organizational Context
--Key Administrative Skills Including Number Skills
--Data Presentation
--Effective Business Communication Within The Workplace
--The Importance Of Effective Business Communication

*Individuals within the organization
--Appreciation Of The People Management Functions.
--Leadership And Management Concepts
--The Roles That Groups And Teams Play In Achieving Organizational Tasks
--The Importance Of Working Effectively Within A Team
--Understanding Of The Importance Of Self-Management
--Continuing Professional Development

*Organization Skills
--The range of problems faced by Administrators and Administrative Managers
--The different decision making techniques and support skills
--Perform effectively and efficiently

Details of Workshop::Nuts and Bolts of Basics Photography

The Workshop will cover:

• Basic Grammar of Still Photography.
• Basic photography: (Photographic image and its influence. Shaping imagination and truth, History of photography)).
• Technical Elements: [In Depth] Focal Length, Aperture, Depth of Field, Shutter Speed, Motion Blur, ISO, Exposure Compensation, Exposure Lock, AF focusing
• Camera and lens function: (Different parts of camera, lens, aperture, shutter speed, focus, focal length, etc.).
• Film, exposure: (Talking about film, ISO, Introduction to exposure, How to develop image quality).
• Color Harmony in Photography.
• Aperture and Shutter Priority
• Bracketing
• Depth of Field
• Flash Modes
• ISO Setting
• Megapixels
• Missing Pages: White Balance
• Composition: (a brief discussion about basic composition on indoor and outdoor light)
• Light & flash photography: (Basic principle of light, nature of day & artificial light, introduction of flash, flash in daylight, tungsten light, indoor & outdoor lighting).
• Practice of photography: Black & White and digital (introduction), given assignment.
• Digital Photography: Digital concept, Digital vs Analogue, Digital camera operation, etc.
• Outdoor photography: Digital practice (all students will bring their own digital camera).
• Review on applied photography: Trouble shooting, Q & A, more on image quality.
• Assignments

Details of Compensation Management and Payroll Taxes of HR

Key topics to be covered in the daylong session:

- What is Compensation?
- The Organizational Reward System
- Forms of Pay/Remuneration & Its Components
- Developing Compensation Philosophy
- Internal Equity through Job Evaluation
- Job Evaluation Consultants
- Job Evaluation Steps
- The Hay Method of Job Evaluation
- Factors of Hay Method
- External Competitiveness
- Determining Competitive Pay Levels and Structures
- Compensation Survey
- The purpose of survey
- Combine Job Evaluation & Market
- Pay Band
- Annual Salary Review Process
- Survey Data
- Employee Income Tax ( Bangladesh Perspective)

Details of Labor Law in the workplace with amendment in 2013

1. Introduction

2. Definition

3. Amendments of labor law in 2013

4. Conditions of Service & Employment

a. Classification of worker

b. Probation period

c. Notice pay

d. Service book

e. Leave/Leave procedure

f. Payment of un availed annual leave

g. Disciplinary Action

h. Subsistence Allowance

i. Misconduct

j. Punishment

k. Separation from service

l. Discharge

m. Retrenchment

n. Termination/Resignation

o. Notice Pay

p. Payment of dues

q. provident Fund

r. Facilities during separation

s. Lay off

t. Death Benefit

u. Certificate of Service

v. Grievance procedure

5. Employment of Adolescent

a. Child Labor

6. Maternity Benefit

7. Welfare

a. Group Insurance

b. Canteens

8. Working hours & Leave

a. Night shift duty

b. OT

9. Wages & Payment

a. Deduction of wages

10. Workers Compensation for Injury by Accident

a. Medical Facilities

11.Trade Unions & Industrial Relations

12.Workers Participation in Companies Profit

13.Provident Funds

14.Case study

Details of Incident Investigation Technique

1.Objectives of Incident Investigation
2.Some Definition
3.Difference between Fact findings investigation & Incident Investigation
4.Why we need to investigate incidents?
5.Most Likely severity
6.The Incident Investigation Process
7.Casual Tree Analysis
8.Why use the Casual Tree analysis method?
9.Construction of Casual Tree
10.Casual Tree Analysis Diagram
11.Exercise on Casual Tree Analysis
12.Identifying the Relevant controls
13.Human Error types
14.Human Error reduction
15.Types of violations
16.Incident Management
17.Incident Management Actions

Details of How to Set up and Develop eCommerce Business

•Definition of E Commerce
•Basics of E-Commerce (including assessments to see if your business is ready)
•Building and Managing a Virtual Team
•Product Development
•What is entrepreneurship?
•Types of E Commerce
•Future of E commerce in BD
•Virtual Market
•What to be consider before enter into e Commerce ?
•How you will Delivery Product
•Inventory Management System
•How safe are e-Business financial transactions?
•Who will be your Merchant / or how it create a merchant ?
•How E-commerce can help make your business headache-free?

Details of Grievance Handling, Conflict Management & Motivation at workplace

1. Introduction
2. Grievance:
A) Grievance under section 33 of Labor Code-2006
B) Other Grievances

3. How to conduct grievance enquiry
4.Types of Grievance
5.Major cause of Grievance
6.Motivation
7.Techniques of Motivation
8.Packages for Motivation
9. How do we motivate?
10. What to do to motivate?
11. What is Conflict?
12. Is conflict normal?
13. Organizational Conflict
14. The effect of conflict on organizational performance
15.Perceptual difference
16.Level of conflict
17.Types of conflict
18.Styles of conflict Management
19.Managing anger
20.The hidden cost of Anger
21. Ways to manage conflict.
22. Steps to dealing with conflict
23. Agree the problem
24. Listen & Hear
25. Active Listening
26. What if they don’t want to talk
27. Follow up

Details of Training on Safety, Health & Environment

1.Occupational Safety
a.Golden Rules of Safety
b.Fundamental of Safety Concept
c.Control the cause of major accident
d.Personal Protective Equipment
e.Emergency planning
f.Different method of accident prevention
g.Safety program in organization
h.Safety (Fire Safety)
i.Workers Compensation for Injury by accident
2.Health & Hygiene
a.Fundamental of Occupational Diseases
b.Different Type of Occupational Diseases and their prevention Techniques
3.Environment
4.Social Security
5.Social security program in Bangladesh
6.5 “S”.

Details of Effective Delegation Process and Techniques

You will learn how to enhance each employee’s productivity and overall performance by using effective delegation as a productivity and/or performance improvement tool.

What is Delegation
Examples of Delegation
What is Effective Delegation
Why Delegate
Benefits of Effective Delegation
Pitfalls of Poor Delegation
My Natural Style of Delegation
Team Profiling
How to Delegate effectively
Process
What to Delegate
Routine activities
Confidentiality Aspects
Opportunity to develop team members
Focus on competencies while delegating
Planning Before Delegation
Meeting Etiquette and followup
Overall Business Mission of Organization
Objectives of my team
Resource Planning - time, manpower, budgets
Implementing Delegation
Role of Communication
Reviewing Delegation
Task-Grid Maintenance
Interim Updates
Final Project Review
Delegation - Do's and Don'ts
My SMART Action Plan of Effective Delegation
Setting up a 90 days Review of Implementing Learning

Details of Managing Project Successfully-Basic Project Management Training,

Details of MANAGING ELECTRICAL RISKS IN THE WORKPLACE

What is safety
Definition of Electrical safety
Electrical risks
Electrical safety and physical risk
Assuming reasons for Electrical Risk
Who must manage electrical risks?
Necessary steps for avoiding electrical risk
Risk Assessment
Risk or Accident control
Common electrical risk and control
Unsafe electrical equipment and electrical installations at the workplace
Inspecting and testing electrical equipment
Maintaining Log book or record
Residual current devices (RCDs)
Pre-work for controlling risk
Separation and securing the Low-Voltage equipment
Separation of Low-Voltage and Restoring the Power
Process of completion Low-Voltage work
Plane-wise Electrical work
Electrical work (Ongoing/Live electric supply)
Risk control (Ongoing/Live electric supply)
Machinery and Equipment
Personal protective equipment (PPE)
Necessary steps for Electrical Accident

Details of Leadership and Team-Building for Managerial Excellence

This program is designed to identify and improve your team’s leadership traits related to
team-building, and how it effects organizations or individuals from reaching their overall
objectives, and how can your team identify organizational objectives and design plus deliver
messages accordingly
Training Content
The workshop is divided into five broad categories:
1. Leadership and team-building
 Leadership is a vague term
o What does it really mean for a Manager?
 Leader Vs. Manager – the dilemma is finally solved!
 Analysis of the top 3 leadership habits for effective running of a team
 The seven characteristics of successful teams
 The team-building process
 Team building Video 1
o The wisdom of the geese
 Team Building Game /Activity 1
o the newspaper activity : Teams Vs. Resources Allocated
2. Learning from the “Wisdom of the Geese” (Video 1)
 Analysis of the Five lessons learnt from the geese
 Team building Game /Activity 2 (Group Activity) – The Sticky Note Activity
3. Brief Analysis on “the 7 Habits of Highly Effective People” by Stephen R Covey
 Overall analysis on the book
o Analyzing the seven habits from a Manager’s point of view
 Brief analysis on each of the leadership traits as identified in the book
 Detailed discussion of the “Circle of Concern” and the “Circle of Influence”
 The business of “Winning.”
o how to instigate positivity and positive thinking among the members of your
team
Game / Team Activity 3 – What are the team’s Concerns Vs. Influences
 Video 2 – Even Ants are Smart!!!
4. Dealing with difficult people in teams
 Why are some people difficult in our lives?
 How do we deal with difficult people in our lives?
 Game / Activity 4 – the Case Study of a difficult person!
 3 Magic Sentences that you can use to resolve conflict situations
 1 Magic Sentence to get you out of any difficult situation
5. The Great Motivational Ending
 You can do it if you want to – Human beings have tremendous potential, and can
achieve anything. All you need to do, is ask for it! (Video 4, 5 and 6)
It is a complete package on how you can transform the people of your participants
FROM working in silos and going into unnecessary conflicts or wasting time making
ineffective leadership decisions TO believers and leaders of team-work, equipped
with the tips and tricks on how to increase efficiency by the effective use of different
leadership skills.

Details of Business English (Advanced)for Professionals.

Session 1
Assessment Criteria:
•40 Minutes: Ice breaking and giving fundamentals of English Language and Brief of importance of communication skills.
•40 Minutes: Three key skills in working place and introducing the entire structure of the course.
•10 Minutes:Introducing the Course Structure.
•20 Minutes: Video Clip &Q/A.

Session 2
•Handing out the brief Scheme of work, Lesson Plan and course resources with reference of text for whole programme.
•30 Minutes: Tutorial
•30 Minutes :Video Clip &Q/A.

Session 3
•60 Minutes: Fundamental and daily used sentence Making techniques, rules of sentence formation with vocabulary Building capacity.
•30 Minutes: Video Tutorial.
30 Minutes: Video Clip &Q/A.

Session 4
•50 Minutes: Use and practice of Sentence making approaches and styles of Grammar in work and daily life and improvement of coherent and consistent and relevant writing.
•45 Minutes: Business terminologies, glossary, Common Business Etiquettes.
•10 Minutes: Tutorial.
•15 Minutes Video Clip &Q/A.

Session 5
•50 Minutes: Pair practice, Guided Lecturer and intensive and participative robust discussion on mostly used writing techniques and abilities on business issues.
•50 Minutes: Introduce standardised formal and informal communications , methods and practices
•30 Minutes: Video Clip &Q/A.

Session 6

60 Minutes: Creative writing techniques and ways to make official communication within and out of the business with partners and stakeholders.
•30 Minutes: Tutorial Session specimen of globally practicable approaches.
•30 Minutes Video Clip &Q/A.

Session 7
•50 Minutes : Skills and use of terminologies on Brief report, Investigative report, survey and Annual report
•45 Minutes: Methods of technical reports and presentation skills of report and communication of letter among the different tiers of Management.
•25 Minutes :Video Clip, Role play, &Q/A.

Session 8
•60 Minutes: Writing techniques and more relevant Grammar and phrases used in business Communications in the work place.
•40 Minutes: Sales letter, Order placement and Quotation Letter and Personnel communication and use of jargon and glossary in business environment.
•20 Minutes :Video Clip &Q/A.

Session 9
•60 Minutes: Practice and Presentation to the group and Small Exercise and Fun Game in learning and Computer aided exercise
•40 Minutes: Tips& Ways how to write effective and precise on any topic.
•20 Minutes :Video Clip &Q/A.

Session 10
•40 Minutes: Lesson on Preparing Draft and literature using image, graph and using selected words to test writing preparation and game in diverse range of games.
•50 Minutes: Meeting Minutes preparations.
•30 Minutes :Video Clip &Q/A.

Session 11
•60 Minutes: Both Group and Individual Task to prepare and present report to enhance Presentation skills to group with ICT support.
•30 Minutes :Video Clip &Q/A.

Session 12
•60 Minutes: Produce, Practice and Perform on completion of all guided Lecture on Writing Skill lectures.
•45 Minutes Practice with Guided support with techniques and methods and styles in Speaking in Different Environment.
•30 Minutes :Video Clip &Q/A.

Session 13
•40 Minutes: Individual Speaking Activities, Listening Skill improvement , Speaking and Listening ability increasing tips and lesson.
•40 Minutes: How to improve accurate and fast, perfect speaking styles with right sound and speaking techniques.
•25 Minutes : Formal and Informal Business Communications.
•15 Minutes :Video Clip &Q/A.

Session 14
•45 Minutes: introduce the Received pronunciation and native Style of pronunciation &use and requirement of them.
•45 Minutes: Presentation of Minute of meeting, Report followed by Q/A,Report presentation followed by Q/A.
•30 Minutes: Video Clip &Q/A.

Session 15
•50 Minutes: Study of Sounds and Pronunciation and techniques for right pronunciation.
•45 Minutes: Review of all speaking capacity building and Writing ability Lessons.
•30 Minutes: Video Clip &Q/A.

Session 16
•40 Minutes: A brief summative Test held at the end of course on Speaking and Writing abilities.

Details of High Voltage Professional Presentation and Public Speaking

Chapter 1: Basic & Intro
•Break the ice with the power of communication
•Speaking booster dose for kick off the session
•Sharing the basic method and how to follow the session
•Quick Pre assessment
•Divisive discussion on the origin of Public Speaking

Chapter 2: Creating Successful Presentations
•Organization and preparation
•Action goals and assessing own performance
•Delivery skills: focus and presence
•Presentation Gold: Rules for Succeeding with PowerPoint

Chapter 3: Structuring your presentation using world-class time-tested proven ways
•Analyzing the need
•Opening and first impression
•Launching your speech
•Main points with evidence
•Vivid and visual language
•Transitions
•Usage of visuals material during the session

Chapter 4: Secrets of connecting with your audience
•Storytelling and using metaphors
•Tailoring your content to your audience
•Speaking with clarity and conciseness
•Actualizing situation and right time connection

Chapter 5: Vocal Dynamics
•Key Tools of Verbal Dynamics
•Power and projection: How to speak with expert witness
•Using your voice to influence others
•Tonality in depth: Pitch / Pace / Pronunciation

Chapter 6: Understanding own Body Language
•Spectators perceptions: visuals, vocals, and content
•Secrets of Powerful Body Language
•Concept of Articulation: Movement, gestures, and using space

Chapter 7: Achieving Influence with Audiences
•Analyzing your audience
•Deciding on your specific purpose
•Engaging your participants
•Headship Skills: Ways to Stay Fully Focused when Speaking

Chapter 8: Handling Q & A and Challenges
•The risky Zones of Q & A
•Thinking on your feet
•Dealing with confrontation

Chapter 9: Sum up and Conclusion
•Final Tests / Post Assessment
•Recap of the Session
•Wrap Up

Learning Methodology
•Presentation and Lecture
•Exclusive handouts with quality lecture scrip
•Facilitator Feedback
•Case Study
•Discussion in group
•Group task with group presentation
•Peer Feedback
•Video Clips
•Q & A
•Practical Demonstration

Details of WORKPLACE SAFETY MANAGEMENT

DAY ONE:FIRE SAFETY MANAGEMENT IN THE WORKPLACE
1. WHAT is FIRE?
2. TYPES of FIRE
3. SOURCES of FIRE
4. CAUSES of FIRE
5. METHODS of FIRE Extinguishing
6. How to OPERATE Fire EXTINGUISHERS
7. Dos and DON’Ts for FIRE Management
8. CASE Study
9. Formation of Emergency Response (ERT)
9.1 Fire Fighting Team
9.2 Search and Rescue Team
9.3 First Aid Team
10. Fire DRILL
11. Formation of Fire warden
12. Role of Fire wardens
13. Fire Safety Audit and Reporting
14. Security ADVISORY for minimizing FIRE HAZARD
15. Video session on earthquake safety procedure

Practical Sessions:

Fire Drill & Evacuation System
Fire Emergency Signals
Rescue Methods Operating System of -
Fire Extinguisher, FOAM Type Fire Extinguisher, CO2 Type Fire Extinguisher

DAY TWO

Part One:MANAGING ELECTRICAL RISKS IN THE WORKPLACE

•What is safety
•Definition of Electrical safety
•Electrical risks
•Electrical safety and physical risk
•Assuming reasons for Electrical Risk
•Who must manage electrical risks?
•Necessary steps for avoiding electrical risk
•Risk Assessment
•Risk or Accident control
•Common electrical risk and control
•Unsafe electrical equipment and electrical installations at the workplace
•Inspecting and testing electrical equipment
•Maintaining Log book or record
•Residual current devices (RCDs)
•Pre-work for controlling risk
•Separation and securing the Low-Voltage equipment
•Separation of Low-Voltage and Restoring the Power
•Process of completion Low-Voltage work
•Plane-wise Electrical work
•Electrical work (Ongoing/Live electric supply)
•Risk control (Ongoing/Live electric supply)
•Machinery and Equipment
•Personal protective equipment (PPE)
•Necessary steps for Electrical Accident

Part Two: First Aid and Emergency Health Care in Work place.

*treatment of minor bleeding and minor burns
*treatment of an unconscious casualty
*priorities of first aid and managing the scene
*treatment of a choking casualty
*treatment of fainting, bites and stings, sprains and strains
*treatment of Acute Asthma,
*treatment of Snake Bite,
*treatment of Respiratory problem, Bleeding,
*treatment of CNS dysfunction ( Unconscious),
*treatment of Fracture of long bones,
*treatment of Injury to any vital organ,
*To do when Drowning, poisoning,
*To do in case of Burn, RTA, Disaster.
*CPR

Details of Effective Procurement ,Inventory & Logistic Management for Competitive Advantage

Procurement Management:

Fundamentals of Procurement
Procurement Plan: (1) Business Plan Overview (2) Strategic Procurement Planning
Types of Procurement
Flow Chart: Local Procurement & Foreign Procurement
Sourcing VS Procurement
Procurement Process
Purchase Request & Budgetary Approval
Request for Quotation/Information/Proposal
Evaluation of offer
Supplier Collaboration
Negotiation (Overview)
Contract Document & Purchase Order issue
Delivery Follow up, Payment Process
Vendor Selection & Evaluation
RFI (Request for Information), RFP (Request for Proposal)
Procurement: A Competitive Advantage
Procurement Strategy, Strategy Model
Diagnostic of Procurement Activities
Procurement Objectives
Sourcing Strategy Template & Strategy Elements
Negotiation Strategy Template


Inventory Management:
What is Inventory & Objective of Inventory Management
The Necessity of Inventory Management
Types of Inventory & Organization's role in Inventory Management
Inventory Planning
Store or Warehouse Planning
Organizing & Operating a Warehouse
Equipments and Accessories in Store Management
Understand the Business Needs
Logistics Planning
Haring Transport & Documentation
Route Planning & Cross Docking
Return Trip Utilization & Maintenance of Vehicle
Cost Optimization

Details of Brand Building through Event Management and Activation

The workshop is divided into three broad categories: 1. Basics of Below the Line Marketing * What is below the line marketing? * Basics of activation –types, objective and outcome *Basics of events – types, objectives and outcome * Examples of some of the best events and activations conducted globally 2. Details of Events and Activation * Detailed analysis of the different types of events and activation conducted and their outcome * Event Manager’s checklist – step by step guide on what needs to be done, how, why, and how to ensure fantastic quality of execution * Event and Activation timeline * Examples of some of the best events and activations conducted locally and globally, and their business outcome * Team Activities 3. How to link your event with pre or post activation, or with ATL Media * Different sort of forward or backward linkages of an event * Step by step analysis on how the linkages can be done – what to do, how to do and why, and the possible business outcomes the overall program may bring * Examples of some of the linkages conducted globally, and their business outcome * Team Activities

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